How do you plan a lead gen campaign?
Gather intelligence, learn the market, and analyze the audience.
Timeframe: Week 1-2
As you onboard with us, the first stage of our integrated marketing model enables our specialists & analysts to do the homework necessary to put strategies in place and quickly start testing and revising. Its scope will vary based on factors such as business lifecycle stage, competitive advantage, growth goals, ad spend budget, available resources and timelines. During this period, we also gather intelligence about your company’s buyer’s persona, brand messaging and values, historical performance, current technology infrastructure, potential for success, marketing assets, competitors, industry trends and resources in phase one.
What makes your organization unique? What’s your value proposition?
Define budgets, goals, campaign strategies and forecast potential for success.
Timeframe: Week 3-4
Establishing the marketing KPI basics varies based on the size and complexity of your business. During this stage, our team develops the strategy, budget and lower level marketing tasks that needs to be performed on a month to month basis.
The goal: gain internal buy-in and alignment around marketing goals, budget, performance metrics, and approach.
Differentiate by doing
Timeframe: Week 4 or 5
At this point, we set your PlayBook plans into motion, and continually test and revise. Keep resources flexible to take advantage of real-time marketing opportunities and shifts in consumer behavior.
Take a full-funnel approach to campaign development. Consider campaigns that will support KPIs at the top of your marketing funnel (such as visitors, subscribers and reach), and BOFU campaigns designed to generate leads, sales and loyalty.